Upword Creative is now Poetica Communications

Poetica Communications is a boutique public relations, communications and graphic design agency in Anchorage, Alaska. Our clients are mission-driven businesses, brands, organizations, nonprofits and individuals whose work is making the world a better place.




  • Copy writing

  • Copy editing

  • Messaging and communications strategy

Public Relations

  • Media relations

  • Press releases and media advisories

  • Social media management

Graphic Design

  • Marketing materials- brochures, posters, fliers, rack cards, postcards, infographics

  • Websites

  • Branding

About us

Behind every Poetica project is writer, designer, musician and creative strategist Emily (Kurn) Tallman. With degrees in theater and creative writing, Emily takes a thoughtful approach to communications that’s informed by her background as a professional musician and rooted in creating a real connection with the audience — whether that audience is sitting in an auditorium, watching a news broadcast, or scrolling a social feed.


Before establishing her own business, Emily worked as art director and senior account executive at Anchorage’s respected Thompson & Co. Public Relations. There she provided design and strategy to clients including the Anchorage Economic Development Corp., GCI, The Salmon Project, Great Land Trust, and Alaska Heart and Vascular Institute. She has served as executive director of the Friends of the Chugach National Forest Avalanche Information Center, associate poetry editor for Cirque Literary Journal and a member of the Anchorage Folk Festival board of directors.


For more than a decade, Emily toured nationally as a working singer/songwriter, garnering numerous honors including second place in the Woody Guthrie Songwriting Contest and third place in the Rocky Mountain Folk Festival’s Emerging Artists Showcase. Her music, which ranked for eight consecutive months on the Folk-DJ charts, is available on iTunes and CDBaby. She was the recipient of a 2009 Rasmuson Foundation Individual Artist Award.


Emily has a bachelor’s degree in theater arts from Brandeis University and a Master of Fine Arts degree in creative writing from the University of Alaska Anchorage.


Our clients

We work with clients across a wide range of industries, but all of them have one thing in common: they are amazing to work with and have truly interesting stories to tell.


Alaska Independent Musicians Initiative
Alaska Theatre of Youth
Cirque Press
Musicians United to Protect Bristol Bay
Michael Thomas Howard
Michael Dinneen Photography
Northern Culture Exchange
Parlor in the Round
Spenard Jazz Fest
The Music Man


Alaska Children’s Trust
Alaska Theatre of Youth
Alaska Wilderness League
Anchorage Community Land Trust
Friends of the Chugach Avalanche Center
Musicians United to Protect Bristol Bay
Northern Culture Exchange
Recover Alaska
Spenard Jazz Fest
Stand for Salmon
The Salmon Project

Small business

Drag Off
Pandere Shoes
Spirit Path Yoga
Supplement Creams
The Music Man
Wise at Work


Alaska Wilderness League
Mat-Su Salmon Habitat Partnership
Musicians United to Protect Bristol Bay
Our Land Our Voice Our Future
Pew Charitable Trust
Stand for Salmon
The Salmon Project


Anchorage Health Department
Ahana Integrative
Alaska Pediatric Surgery
Anchorage Bariatrics
Supplement Creams


Get in touch!

We love chatting about new projects. Email us at emily@poeticapr.com, give us a call at 907-280-7001 or contact us using the form below.

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